VeloVixen is arguably one of world's largest dedicated retailers of women's cycling kit. As part of their 2016 campaign to promote and support women's cycling in the UK, they hosted the first ever female-focussed speakers hub at the UK's #1 cycling exhibition at the NEC, the Cycle Show.
We were tasked with conceptualising the layout for their 1200 sq.ft. exhibition space and creating the artwork for the stand's walls. Using our in-depth knowledge of the VeloVixen product collection, customer demographic and brand voice, we were able to create a retail and theatre experience that existed seamlessly in one space.