Adventure Ardeche has provided canoe and kayak adventure holidays in France for over 15 years.
Their digital presence grew organically during that period and as a result was spread over a number of URLs and dependant on external booking agents. We overhauled their entire digital processes by streamlining their digital marketing channels and setting up a new website designed to operate as the central hub of information and the single point of booking. Delivering a logical and informative browsing experience was our key priority during the website's design. Just like the rivers down which the Adventure Ardeche team paddle, we wanted to ensure their website also offered a clear, directional flow that guided users to the holiday package most relevant to them.